KUALA LUMPUR, Aug. 8 (Xinhua) -- Malaysian shoppers are increasingly embracing artificial intelligence (AI), with 58 percent using it to enhance how they shop, placing the country well ahead of the global average of 37 percent, a recent survey showed.
According to the newly released Adyen Retail Report 2025, Malaysians are among the most active users of AI in shopping, turning to it for inspiration and smarter buying decisions.
In Malaysia, 71 percent say AI sparks ideas for meals, outfits, and purchases, while 69 percent credit it for introducing them to brands they wouldn't have found otherwise.
Meanwhile, nearly one in five (18 percent) say their best product ideas have come from AI.
With 60 percent open to making purchases directly through these tools in the future, the appetite for AI-driven commerce continues to grow.
"We're seeing a shift from digital convenience to digital intelligence. We are likely entering an era where AI acts as a personal stylist or shopping assistant, curating outfits, surfacing new brands and tailoring suggestions to each individual," the report said. ■